At iTransform, we create leadership development experiences that are practical, human, and sustainable. Blending neuroscience, presence-based practices, and the Spiral™ methodology,
we help leaders and teams stay grounded, build authentic cultures, and achieve sustainable performance.
About Us
The North Star of iTransform
Purpose: To awaken conscious leadership by guiding individuals to lead from presence, truth, and wholeness.
Vision: A future where leadership is presence in action: grounded in truth, integrity, and soul, shaping systems that serve humanity.
Mission: Create transformative experiences through coaching, retreats, and tools for sustainable change.
Definition of Success: When leaders don’t need us. Clarity remembered. Presence reclaimed. Authentic leadership that nourishes self and others.
Legacy: To rehumanise leadership by restoring soul, silence, and truth, and helping leaders become the medicine their systems need.
Our Ethos: The iTransform Compass
Inner Growth: Sustainable leadership starts within.
Transformation: Shifting mindsets through conscious choice.
Remembering: Returning to authentic purpose and presence.
Authenticity: Leading with alignment and truth.
Nature: Learning from balance, flow, and resilience.
Stillness: Cultivating presence under pressure.
Flow: Embracing adaptability and innovation.
Openness: Listening deeply to new possibilities.
Reflection: Turning experience into wisdom.
Mastery: Living with purpose, service, and impact.
Why iTransform
We combine evidence-based tools with human presence to empower leaders and teams in a changing world. Inspired by Ilana’s Bible of Spirit, our work honours the nonlinear path of growth.
Who We Are
Ilana Ridge
Professional Certified Coach (PCC), author of Bible of Spirit—a poetic guide to presence and transformation—and creator of the Spiral™ methodology. With over 16 years in coaching, Ilana integrates neuroscience and presence-based tools to help executives, entrepreneurs, and teams cultivate resilience, clarity, and authenticity.
Mark Fraser-Grant
Consciousness Coach®, leadership facilitator, and entrepreneur. Mark blends business insight with deep coaching to create safe spaces for uncovering blind spots, unlocking potential, and strengthening collaboration.
Leadership & Personal Coaching
A reflective partnership for resilience,
communication, and presence.
For individuals: Strengthen decision-making, explore patterns, live authentically. For teams: Build trust, enhance communication, foster innovation.
Outcomes: Greater clarity, stronger relationships, resilient cultures.
Corporate Retreats
Immersive 3-day experiences in nature.
Key retreats: Locate Yourself (clarity and presence); Shadow & Light (integrating hidden aspects).
Outcomes: Renewed leadership, inner calm, practical tools.
Details: 12-20 participants, facilitated by Ilana and Mark.
Learning Journeys
Modular engagements that unfold over weeks or months. Leaders have space to practice new behaviours, reflect, and return with deeper insights.
Awareness: Introducing core principles such as presence, communication, and resilience.
Application: Time between sessions to apply insights in real work contexts.
Integration: Reflection, feedback, and coaching that embed the learning into daily leadership.
North Star Discovery
Self-paced workbook to uncover purpose, vision, mission,
legacy, and success. Inspired by Bible of Spirit.
Why: Anchors in truth amid noise.
What’s Inside: Prompts, journaling, practices.
Workshops & Facilitation: Modular journeys for communication, resilience, collaboration, and presence.
Formats: Multi-month programs, sessions, offsites, keynotes. Outcomes: Clear communication, trusted teams, authentic cultures.
Harrison Assessments
A research-backed talent and leadership assessment that measures not just what people can do, but what they will do — by linking behavioural traits, values, and motivations to performance and satisfaction.
Individuals: To pinpoint strengths, reveal blind spots, and clarify career direction.
Teams: To understand dynamics, manage risks, and build trust.
Leaders & Organisations: To integrate insights into coaching, development, and retreats, so growth is both practical and sustainable.
Spiral™ Philosophy
Transformation isn’t linear—we grow in spirals. Created by Ilana Ridge (author of The Bible of Spirit), this framework underpins our work.
Why It Matters
Explains repetition as growth. Applies to nervous systems, healing, leadership.
The Three Gateways
- Forgiving: Clears the past, prevents burnout.
- Presence: Anchors the now, builds resilience.
- Authenticity: Shapes the future, inspires trust.
- Application: Helps leaders spot patterns, ground in presence, lead authentically.
Testimonials & Clients
Hear from those we’ve supported
Contact Us
Let’s begin the conversation
Ilana Ridge
Creator of SPIRAL™ | Empowering Leaders through Neuroscience
& Consciousness-Based Coaching | Founder of iTransform | ICF PCC & CC® Master Coach
Tel: +27 82 887 4768
Email: ilana@itransform.today
Mark Fraser-Grant
Creator of SPIRAL™ | Empowering Leaders through Neuroscience
& Consciousness-Based Coaching | Founder of iTransform | ICF PCC & CC® Master Coach
Tel: +27 83 297 4224
Email: mark@itransform.today
Your details will never be shared. We respect confidentiality and privacy.